How to be a Social (media) Butterfly

In our last post, we talked about the big trick to social media. Basically it’s, um, remembering it’s social. So now we’re going to discuss how to be social online. To some of you outgoing folks this might come really naturally; others may need to warm up to it. 1. Start by finding people and [...]

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A Cautionary Tale

“We just spent a lot of money on our website. Some guys overseas got into an argument with their counterpart in Florida, and they ‘finished’ our site. It didn’t end well.” The site was poorly designed, it had features that didn’t make sense for their brand (a gift registry for toothbrushes?), product photos were fuzzy [...]

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