Are you unknowingly attracting hackers to your website? Here’s four basic things that hackers look for: Hackers love “admin” users. Upon WordPress installation, the default user named “admin” is created. In order for hackers to get into your WordPress administration pages, they need to have your username and password. If you have a user that [...]
You’ve heard about it, you’ve seen the little blue bird icons, and you know it’s a big thing. Twitter. Who knew 140 characters would open up avenues that never existed? But just because every Tom, Dick, and Hamlet are tweeting, doesn’t mean you should. What can you use Twitter for? 1. Following. Name a well-known person [...]
Admit it, when it comes to marketing, “strategy” isn’t your favorite thing to do. It involves researching, thinking, assessing, estimating what will work and what won’t. It involves slowing down. Worse, it can feel more laborious than fruitful. Jumping in to a campaign, however, involves a rush. You may use a fun technology or forge [...]
Countless Internet scoundrels have been exploiting the wave that is social media—and they’re profiting from companies’ fear of it. “Social Media Made easy” or “How To Do Social Media in 5 Minutes a Day.” They’ll charge you forty bucks for an e-book or hundreds for a conference. But the secret is: there is no secret. [...]
Full disclosure: We’re big Google fans. While nothing is perfect, Google couldn’t be closer… with their free applications that make our lives easier. GoogleDocs rocks. GoogleVoice has potential. And Google itself has become an everyday verb. But Google AdWords? Seriously powerful stuff. You can not only use AdWords to generate ideas for new products (you [...]
Based on a report from CoTweet and ExactTarget, here’s why someone would “like” a Facebook page: 1. To receive discounts and promos 2. To show support for a brand to friends 3. To get a freebie like a coupon or sample 4. To stay informed about company activities 5. For updates on future projects 6. [...]
If you’re going to use a photo, an illustration—even a song for your business, you want to be sure you’re on the legal up-and-up. In the US, works are copyrighted the moment they’re published, even if they don’t have that little “c”. And even though the Fair Usage laws allow limited usage of copyrighted works [...]
Think starting an e-commerce website looks hard? It doesn’t have to be. Here are 3 simple steps to starting to your e-commerce website. The good news? You’ve probably already done at least one. STEP 1. Choose a domain name. Also known as your “URL,” your domain name is your address on the Internet (like www.yourname.com). [...]
Did you know all hard drives eventually wear out? Without an IT guru overlooking them, many entrepreneurs learn this the hard way. Fortunately, there are simple and inexpensive ways to protect your data. If you have only a few files you cannot live without, you can either burn them onto a CD periodically or e-mail [...]
Starting a new business? Exciting! But so many decisions to be made. There are lots of service providers catering to entrepreneurs—some great, some not. And since we have a hard time keeping good things to ourselves, here’s a list of handy resources and services we use and recommend. (We’ll leave those we don’t recommend off [...]
