Though your website can never be 100% secure, there are lots of things you can do to minimize your risk. Sucuri named a big bunch of them in a free webinar. And though we recommend watching the whole 1.5 hour video, here’s a quick rundown of some of the highlights. Update (and keep updating) your [...]
Are you unknowingly attracting hackers to your website? Here’s four basic things that hackers look for: Hackers love “admin” users. Upon WordPress installation, the default user named “admin” is created. In order for hackers to get into your WordPress administration pages, they need to have your username and password. If you have a user that [...]
You’ve heard about it, you’ve seen the little blue bird icons, and you know it’s a big thing. Twitter. Who knew 140 characters would open up avenues that never existed? But just because every Tom, Dick, and Hamlet are tweeting, doesn’t mean you should. What can you use Twitter for? 1. Following. Name a well-known person [...]
Admit it, when it comes to marketing, “strategy” isn’t your favorite thing to do. It involves researching, thinking, assessing, estimating what will work and what won’t. It involves slowing down. Worse, it can feel more laborious than fruitful. Jumping in to a campaign, however, involves a rush. You may use a fun technology or forge [...]
In our last post, we talked about the big trick to social media. Basically it’s, um, remembering it’s social. So now we’re going to discuss how to be social online. To some of you outgoing folks this might come really naturally; others may need to warm up to it. 1. Start by finding people and [...]
Countless Internet scoundrels have been exploiting the wave that is social media—and they’re profiting from companies’ fear of it. “Social Media Made easy” or “How To Do Social Media in 5 Minutes a Day.” They’ll charge you forty bucks for an e-book or hundreds for a conference. But the secret is: there is no secret. [...]
“We just spent a lot of money on our website. Some guys overseas got into an argument with their counterpart in Florida, and they ‘finished’ our site. It didn’t end well.” The site was poorly designed, it had features that didn’t make sense for their brand (a gift registry for toothbrushes?), product photos were fuzzy [...]
Full disclosure: We’re big Google fans. While nothing is perfect, Google couldn’t be closer… with their free applications that make our lives easier. GoogleDocs rocks. GoogleVoice has potential. And Google itself has become an everyday verb. But Google AdWords? Seriously powerful stuff. You can not only use AdWords to generate ideas for new products (you [...]
Based on a report from CoTweet and ExactTarget, here’s why someone would “like” a Facebook page: 1. To receive discounts and promos 2. To show support for a brand to friends 3. To get a freebie like a coupon or sample 4. To stay informed about company activities 5. For updates on future projects 6. [...]
If you’re going to use a photo, an illustration—even a song for your business, you want to be sure you’re on the legal up-and-up. In the US, works are copyrighted the moment they’re published, even if they don’t have that little “c”. And even though the Fair Usage laws allow limited usage of copyrighted works [...]
